Gustavo Entrala Archives - Crux



  • Meet the man who helped build the pope’s brand on Twitter

    Meet the man who helped build the pope’s brand on Twitter

    Spanish Catholic layman Gustavo Entrala, who created a successful digital marketing company and who’s advised both Popes Benedict XVI and Francis about their use of Twitter, says that Francis has the most “consistent” and attractive brand among major world leaders today, in part because he’s seen to embody his own message.

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