Monsignor Dario Viganò, the head of the Vatican Secretariat for Communication, says Pope Francis takes great care of his social profiles, “to such an extent that he closely and carefully checks all the tweets, which are then published.” The pope knows, he said, that the web is “a network not of wires but of people.”
- September 21, 2017
Spanish Catholic layman Gustavo Entrala, who created a successful digital marketing company and who’s advised both Popes Benedict XVI and Francis about their use of Twitter, says that Francis has the most “consistent” and attractive brand among major world leaders today, in part because he’s seen to embody his own message.
Bishop Richard Umbers, an auxiliary of the Archdiocese of Sydney, says whether in art, online culture, or political discussion, Christians should be giving an example of how to evangelize and to speak to the challenges society faces today. “You need the contemporary expression of Christian faith.”