Monsignor Dario Viganò, the head of the Vatican Secretariat for Communication, says Pope Francis takes great care of his social profiles, “to such an extent that he closely and carefully checks all the tweets, which are then published.” The pope knows, he said, that the web is “a network not of wires but of people.”
The Vatican is keeping close watch of its social media accounts, to analyse what people are reading, and what they are interested in. Although it is counting “likes,” those statistics are not the key factor in determining success.
Catholics and Protestants alike are using social media, email and websites to encourage people to pray and reflect in preparation for Easter, when Christians believe Jesus was resurrected. Jen Sawyer, digital content manager at Busted Halo, a New York-based media ministry run by the Catholic Paulist Fathers, believes that whether Christians use any or all of these tools at their disposal, the goal of Lent remains the same.